ART DIRECTION

As an art director, I always try to blend artistic flair with strategic insight to craft clients’ brands visual journey and make it memorable.

Over the years, I created numerous successful marketing campaigns, spanning social media, print design, and large-scale events. My creation journey typically begins with the ideation phase, where I collaborate with creative teams to develop innovative concepts that align with client objectives and brand identity.

Throughout my career, I was always committed to learning. I love staying updated with all the latest design trends, constantly improving my skills in softwares such as Adobe Creative Suite, 3D and lately, animation softwares. I’m also exploring the potential of AI in creative processes.

Overall, my past work exemplified a mix of creativity, strategic thinking and technical proficiency, resulting in successful campaigns that both myself and my clients were ultimately proud of.

VICHY

Concept: When beauty and science meet, skincare magic happens. The event focuses on the “whys” and “how-tos” of skincare beauty, with panels revealing everything there is to know about the innovative formula behind the new Liftactiv B3 cream.

I created the key visual for the event carefully following the brand guidelines and the concept of the event. I also designed all the print materials needed for the event, from postcards to large prints.

BURGER KING

My contributions for Burger King included designing key visuals, simulations, and print materials that brought to life our ideas regarding the product launches for the Lady Brie and Teriyaking burgers.

Some of the concepts, particularly for the events, were successfully implemented, resulting in memorable experiences for everyone involved. With the help of influencers, the product launches were highly successful, generating extensive social media engagement.

PEDIGREE X ELECTRIC CASTLE

Pedigree and Electric Castle wanted an activation corner where people will be able to discover dogs for adoption through a music filter and will be able to make an appointment to meet them (themselves or their shelter colleagues).

I had the pleasure to design the logo and all the print materials for this activation.

MERCEDES X BUCHAREST FASHION WEEK

As the title sponsor of Bucharest Fashion Week, Mercedes Benz aimed to have a strong, impactful presence in the key spaces of the event.

We helped bringing their vision to life with a few ideas for brand activation such as: a photoshoot of on of our well known local photographers, futuristic Maybach expo, celebrity photo exhibition and G-Class Activation with a special car reveal.

From concept and simulations to large prints, together with the creative team, I designed all the online and print materials for this exciting BTL activation.

KARUMS

Karums, the most loved Latvian dairy brand, arrives in Romania. Our role was to create the social media strategy, implementing a tone of voice that is friendly, funny and very lighthearted. In order to do that, we proposed a well known Romanian comedian to present a „Karoma Therapy” meditation guide for the product launch. The video had 4.5M views on TikTok.

I designed the social media visual direction and created all the posts, selecting a mix of illustrations with either the product or mascot in focus to reinforce the idea that Karums is the friend who makes you smile. I also contributed creatively to copywriting and activation ideas across different mediums.

EKSELENCE

Ekselence is a premium ice cream brand, for which I created the social media design, with a minimalistic approach that keeps the product in focus. I tried to play with the textures and create 3D fonts that better capture the real feeling of the ice cream or other ingredients from which it’s made.

The purpose of the visuals was to convey an elegant, luxurious vibe, with fashion elements in some designs and a confident, professional tone of voice.

RETURO

RetuRO is a company that inspires the desire for positive change, paving the way and offering the best solution for efficient collection and recycling.

I created infographics, visuals for social media, print, in line with the existing brand. We tried to underline a friendly, trustworthy feeling in design that invites people to be curious about recycling and be more responsible.

PEPSICO

PepsiCo is a well-known American company in the soft drinks and food industry, founded under the name Pepsi-Cola.

I designed graphics for social media, marketing campaigns, in line with the existing brand and created cut-out clips to introduce a little movement in social media communication.

ELECTRONIC ARTS

Electronic Arts is an American company that produces and markets video games for computers and game consoles.

I created newsletters, visuals for social media, ads and prints aligning seamlessly with their brand identity.

PENNY MARKET

Penny Market, a German discount supermarket chain owned by Rewe, operates over 3,700 stores across the country.

For this client, I was tasked with designing a variety of social media content and newsletters, as well as creating their annual reports and magazines, ensuring a consistent and engaging visual identity across all platforms.

JOHNSON & JOHNSON

Johnson & Johnson is an American pharmaceutical company that also produces consumer goods and medical devices.

I designed visuals for social media, carefully following their brand guidelines. I also created the design concept for an event initiated by this company, “Hackathon for health” and all the necessary print materials, from badges and diplomas to large prints.

XELLA

XELLA International is the world leader in the production of autoclaved cellular concrete.

The client requested designs for a campaign that involved the promotion of a contest, specifically design for landing pages, social media, flyers and invitations. We chose a minimalist design, which would blend in with the existing brand and inspire professionalism and trust.  In addition to design, I also got involved a little in the copywriting part.

JURASICA

I collaborated on creating advertisements and social media materials for Jurasica, a dinosaur-themed park. We opted for a playful design to appeal to our primary audience – parents bringing their children to the park for various themed events. To enhance the appeal and create a vibrant and youthful atmosphere, we often incorporated AI-generated dinosaurs into our designs.

IT SCHOOL

IT School offers a wide range of certified IT courses.

I’ve had the opportunity to collaborate with their marketing team to create visual content for ads and social media.

We used a design that conveys the message that these IT courses are valuable and worth considering. We tried to implement a design that inspires a blend of creativity, professionalism and clarity and turn views into leads.

YOUNG DRUMMERS

I teamed up with my copywriter colleague and participated in Young Drummers competition, part of the most iconic advertising contest in Europe, Golden Drum, for the most creative poster or poster series on the topic: You can’t spell Slovenia without love and that is why you must love it.

We chose three distinct concepts that we illustrated in a series of posters: 1. SloVENNia (shortlisted), 2. The ABC of Love, 3. Love is always hiding in Plain Sight